Director Mats Udd (b. 1984) was raised on splatter and gore VHS tapes and punk 7'' records before starting his career in children's television. Later, he transitioned to the music industry. Nowadays, he is well-known for his over 120 music videos for artists such as First Aid Kit, Roxette, and Susanne Sundfør. With his work in commercials, he has won awards in competitions such as Eurobest, Clio Awards, The One Show, and Guldägget. 'Don't be afraid' is his first short film.